Katie Kelly

Copywriter, content manager, and social media specialist with two years of agency experience. Lover of video games, true crime podcasts, and dogs of all sizes.

Why You Need To Use User-Generated Content

With over 90% of U.S businesses using social media for marketing purposes, it is easy for customers to get bored with overly branded content. Many companies are turning to user-generated content (also known as UGC) on their social media accounts. User-generated content is content related to a brand that is voluntarily produced by its customers. Customers who have a positive experience with your brand are motivated to inform their peers by sharing their experiences. The average person wants to fe

Why You Need Mobile First Videos on Facebook

If you’re an avid Facebook user, chances you have probably seen thousands of videos in your newsfeed. This stat is no coincidence! Video has continued to develop as the most influential type of content online. As of 2017, over half a billion people are watching videos on Facebook on mobile every day, and videos generate 135% more organic traffic and engagement than images alone. Having such a massive pool of active users means your videos are likely to catch a lot of eyes and generate large amou

Facebook Stories For Businesses: 2019

Love them or hate them, Facebook Stories have exploded in popularity since their release in March 2017. Their daily user count has surpassed that of Snapchat, boasting an impressive 500 million daily users. Facebook Stories are more than an easy way to see cute dogs or to creep on former classmates. They are an insanely valuable marketing tool that every business should be utilizing! Here’s how you to post a Facebook Story for your business in 2019 (plus some helpful tips)! There are a few key

Storytelling in Branding: How To Make A Lasting Impact

When it comes to books and movies, people love a good story. There’s something entertaining about watching a hero face the impossible and still triumphing despite the odds. The hero is relatable – inspiring ordinary people to overcome challenges in their own lives. The same works for brand storytelling by “using a narrative to connect your brand to consumers, with a focus on linking what you stand for to the values you share with your customers”. According to OneSpot, 95% of consumers want ads t

Google Ads Automated Extensions

Edit: As of April 23, 2019, we have received a small credit. That being said, it appears Google turned on all of our automated extensions after they made changes to the layout. Change history does not indicate changes to these automated extensions. We’re in the process of requesting an additional credit for this inconvenience. It’s no secret that Google Ads can be a business’s most useful tool in digital marketing. It can help existing businesses to reach new levels of growth and exposure, and

Making A Post Go Viral: A Social Media Deep Dive

Social media marketing is a staple in any digital agency’s toolbox. Platforms like Facebook, Twitter, and Instagram make the perfect sandbox for brands to test out new content ideas. For the 90% of businesses who use social media to increase brand awareness, it’s a goal to go viral. Brands amass thousands of likes and shares while exposing their business to an untapped audience. But just what makes a social post go viral? We’ll be breaking down three of the most popular social media posts all of

Corgi Breed Info: Personality, Appearance, And More

The Corgi breed is quickly becoming highly popular, thanks to the internet. But, simply being adorable doesn’t mean they are the right match for everyone. Keep reading to learn if the Corgi breed would be a good dog for you. Corgis are very well known for their happy and loving nature, making them perfect for families. They thrive on attention and want to be involved in everything you do. Originally bred for herding cattle, Corgis still have the working dog spirit of their ancestors. Due to the

Market With Instagram Stories and Highlights

There’s no denying that Instagram is a rapidly growing platform, adapting to the wants and needs of its users. When Instagram Stories and Highlights were introduced in 2016 and 2017 respectively, no one could have predicted their impact. According to Business Insider, over 400 million people use Instagram Stories every day. But what does this mean for businesses? Higher reach, more leads, and more customers! Take notes from these popular brands to find out how to market with Instagram Stories an

Taking The Perfect Pet Picture: 5 Tips & Tricks

Taking the perfect pet picture is part of putting their best paw forward. A great photograph of your pet will increase the number of potential adopters, which, in turn, betters their chance of adoption. To help you, we are listing some of our best tips for snapping the perfect picture. 1. Have Fun With It Making your photo session fun will produce more winning pictures. For example, try taking shots of your pet playing with their favorite toy, snuggling on the couch, or running outside. These

Pet Travel Safety Tips For Cats And Dogs|

It’s a new year, packed with new adventures for you and your pet! Whether you’re driving cross-country or flying to a warmer destination, make sure you’re prepared for the journey with these pet travel safety tips. Before leaving for a big trip, make sure you prepare a travel kit for your furry friend. Essentials include food, water, medication, doggy bags, and important documents. Packing a few toys and a favorite blanket will provide a sense of security, and may ease some of your pet’s travel

Leash Training Your Dog: Tips & Tricks

Leash training your dog will make walking more enjoyable for you both. Prolonged pulling on a leash can cause your dog to gag or cough from pressure on their trachea and neck. Whereas, for you, your dog lunging forward on the end of the leash will make your arm feel like it’s going to fall off. Training your dog to walk on a leash properly will give them the freedom to explore while still following your lead (and preserving your biceps.) Getting The Right Equipment Before you can begin leash t

Winter Pet Safety Tips For Cats and Dogs

Most pet owners are aware of the health risks that come with hot weather, but what about cold weather? Winter brings a new set of environmental challenges for pets. As a responsible pet owner, you should know these essential winter pet safety tips. Salting sidewalks, driveways, and roads prevents slipping and sliding for humans. However, prolonged contact with road salt wreaks havoc on paws. The salt causes irritation, discomfort, and even burns unless quickly washed off the skin. Pet owners ca

Content Calendars And How To Build The Perfect One

A social media content calendar helps take the stress out of curating successful digital content. Picture this scenario: you juggle many different responsibilities at work. You work individually with clients, manage accounts, and so on. Before a meeting, one of your teammates asks you what you have planned for social content for the week. What… oh no! In your work-induced haze, you completely forgot to brainstorm any ideas (let alone schedule anything out)! Crafting engaging social content on t

Instagram Verification in 2 Steps [Updated For 2019]

Update for 2019: No major changes to the Instagram verification process. We’ll continue to update this article as changes occur. Make sure you get your blue check using our steps below! Obtaining the coveted blue verification tick for Instagram accounts has been a notoriously tricky process. Without a set verification system, businesses and Internet celebrities alike have had to jump through hoops to add the shiny blue badge to their profiles. Without knowing someone in the industry, having a c

Chatbots: Changing Digital Marketing

Digital marketing is constantly changing as technologies come and go. Tools that were once considered a revolutionary advancement are now outdated. Updates and trends constantly fluctuate, and it can often feel like you are fighting an uphill battle to stay up-to-date on the sea of information. It’s our job at Social Fire Media to stay on top of these emerging technologies so we can help our clients flourish. One of these tech tools that is already changing the way we think about digital marketi

Responsive Ads: Why Do I Need Them?

Diving into the world of digital marketing can feel a bit overwhelming for business owners. Getting your advertisement to reach a consumer can be difficult, especially when there are so many other businesses trying to reach the same potential consumer! How is a business, big or small, supposed to create an effective advertisement without wasting time or money? The best option is to seek the services of a digital advertising agency, such as Social Fire Media. It’s our job to be experts on the bes
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